The report on Global Digital Retail Marketing Market has been provided by researchers for a detailed understanding of market performance over an estimated period of time set from 2021 to 2026. However, this report has introduced a brief overview to provide the reader with better information on this report. This brief description contains a basic 
WPPs Wavemaker campaign for World Gold Council adds more than a ring to a business proposal - #stocks chatter
WPP partners with The Economist, Patient centricity: leveraging digital to connect with consumers - #stocks chatter
WPP, which currently handles Facebooks lucrative media planning and buying account, has pulled out of the social medias agency review.
No summary available.
Summary List Placement This story was originally published in August 2020 and updated with new information in July 2021. The pandemic has led to a rush of adtech deals and IPOs as marketers put more money into digital advertising. As the industry grows, it hires talent from all the world to help advertisers fine-tune their ad targeting. Insider analyzed US Department of Labor''s Office of Foreign Labor Certification data from 2019-2021 to see what six large firms Amobee, Magnite, MediaMath, Roku, The Trade Desk, and Xandr paid employees. The data pertains to foreign workers applying for both permanent green card visas and temporary H-1B, H1B1, and E-3 visas and does not include compensation beyond base salary. The listed salaries are determined by "prevailing wages," or industry standards for similar jobs with similar qualification. Final salaries are, in most cases, considerably higher than prevailing wages. Here''s a look at how adtech salaries break down by company and role. Amobee paid a software engineer $146,000 Singtel-owned Amobee has most recently focused on data-targeted TV ads and has ramped up adtech hiring as it has acquired companies like Turn and Videology to rival Facebook and Google''s tech stack.
Summary List Placement Kantar''s Americas CEO has left the company as the market research firm continues to shake up its leadership. Reed Cundiff''s exit July 16 is the latest leadership change there since ad giant WPP sold a majority stake to Bain Capital in 2019. Several days earlier, Kantar announced that Chris Jansen would become global CEO , succeeding Alexis Nasard, who left after four months. A Kantar spokesman said Cundiff had decided to leave the company earlier this year and that Kantar would soon name a new CEO of the Americas. Cundiff did not respond to a request for comment. Cundiff''s exit follows other high-level Kantar departures. At least five VP and SVP-level execs left the company in May and June for rival Morning Consult. A person with direct knowledge said a team of executives, including chief client officer Amy Fenton, chief revenue officer Dolly DeNyse, and CEO of Kantar Media North America Pete Rumpel, would run Kantar in the Americas in Cundiff''s absence. Gonzalo Fuentes, head of Kantar''s Insights division in Europe, the Middle East, and Africa, will also help lead the region.
Summary List Placement Ad agencies are gearing up for a frenzy of new business pitches but lack the staff to handle them. Agencies have a big opportunity to win business as brands restart spending and put billions of ad spend up for grabs . But Graham Brown, cofounder and CEO of agency search firm MediaSense, said brands for media-buying pitches in particular are demanding more complex ideas and costly ways of targeting consumers, which takes big agency teams. At the same time, burned out people are leaving the ad industry in droves and agencies are having trouble recruiting talent to fill hundreds of open roles. All this is adding up to agencies having to sit out certain pitches. Brown said agencies are "being much more discerning with what they will pitch for and what they won''t pitch for." Brown said that with agencies facing as much as $300,000 to $500,000 in cost to pitch an account worth around $500 million, they''re only going for one or two large global pitches at a time, while they may have juggled three or four in the past.
Summary List Placement Ad agencies took a hit in the pandemic as marketers cut spending, with Forrester estimating agencies would shed 52,000 jobs by the end of 2021. But as spending bounced back, agencies have been hiring again. Insider analyzed US Department of Labor''s Office of Foreign Labor Certification data to see what agencies paid in 2020 and 2021. When US ad agencies file paperwork to hire internationally, they''re required to list base salary rates. Insider analyzed that data for foreign workers applying for permanent green card visas and temporary H-1B, H1B1, and E-3 visas at the five largest holding companies and top independent agencies. The listed salaries are determined by "prevailing wages," or the minimum required for similar jobs with similar qualifications, which are also listed in the OFLC data. The Department of Labor uses these totals to protect US employees'' pay and prevent educated immigrant labor from being exploited. Final salaries are considerably higher in most cases.
Cheap shares that might catch the eye of Warren Buffett - WPP is a dirt cheap FTSE 100 share - #stocks chatter
Summary List Placement PR firms have begun hiring again as the industry bounces back from pandemic spending cuts, and the Department of Labor expects the industry, which employed around 275,000 in 2019 , to add around 20,000 jobs over the next decade. PR salaries can vary widely. A VP at privately-held consulting and PR firm Teneo can earn $205,000, while the same role at Publicis'' MSL brings in a base salary of $165,000. Agencies still pay top dollar for international talent. They are required to file paperwork for all employees on visas, and the US Department of Labor''s Office of Foreign Labor Certification releases that information for all employers every quarter . Negotiations for the salaries below are based on "prevailing wages," or the minimum amount companies must pay people for the jobs in question. In most cases, the salaries are considerably higher than the prevailing totals, which the Department of Labor uses to protect US employees'' wages and prevent educated immigrant labor from accepting lower pay to get visas.
DUBLIN--(BUSINESS WIRE)--The "Advertising, Public Relations, and Related Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com''s offering. The global advertising, public relations, and related services market is expected to grow from $691.41 billion in 2020 to $754.13 billion in 2021 at a compound annual growth rate (CAGR) of 9.1%. Major companies in the advertising, public relations and related services market include WPP PLC;
DataIntelo has released their new Advertising Services Market research report and forecasts for the industry for next eight years. The company predicts that by 2028, there will be a XX% increase in global demand and market will grow with a CAGR of XX%. With this forecast, the future of Advertising Services market looks bright. The 
Geneva, Switzerland, July 12, 2021 (GLOBE NEWSWIRE) -- WPP ENERGY GmbH , WPP announces that it has selected Universiti Teknologi Malaysia UTM as a Research and Development partner to support WPPs W2H2 unconventional water electrolysis green hydrogen generators.
Summary List Placement A cottage industry of adtech firms are pitching new technologies to help advertisers share consumer data amid the collapse of third-party cookies and growing privacy concerns. One of the most prominent new technologies are data clean rooms, which let advertisers match first-party data like email addresses with data from partners, like publishers, to better target and measure ads. The stakes are high: Marketers spent an estimated $121.5 billion on marketing-tech in 2020, according to a report from BDO, WARC, and the University of Bristol. Without data clean rooms, many pieces of marketing-tech infrastructure won''t work because advertisers won''t be able to extract and use data for advertising. Clean rooms can mitigate the risks that advertisers face in sharing data because they are designed as privacy-compliant tools. Insider pulled together a list, based on our reporting, of the most interesting and largest companies making big bets on new data-sharing technologies.
- ← 前へ
- 次へ →